The Role

We don't need someone who can "make things pretty." We need someone who has an obsessive, almost irrational instinct for how things should feel, someone who has shipped products where millions of people never once thought "how do I use this?" because the design made it obvious.

You'll own everything visual and interactive at Pocket: hardware UI, companion app, onboarding, packaging, brand, web. You'll work directly with the founders and mentor a team of junior designers who can execute but needs a taste-setter to learn from.

This is a hands-on leadership role. You design. You also set the bar.

What You'll Do

• Own the end-to-end design vision across hardware interaction, mobile app, web, and brand
• Define how people discover, set up, and fall in love with a physical AI device
• Ship interaction patterns that feel inevitable: not clever, not novel, just right
• Build and lead a small design function (starting with one junior designer)
• Work directly with engineering to ensure what ships matches what's designed pixel-level
• Create the design system, component library, and guidelines from scratch
• Own packaging, unboxing, and the physical-to-digital handoff experience

You Might Be This Person If

• You've been a design lead or head of design at a company known for great product design (DoorDash, Stripe, Square, Linear, Figma, Airbnb, Apple)
• You've shipped consumer products used by millions where intuitiveness was the entire point
• You can sketch an interaction on a whiteboard and a junior designer can build it in Figma by end of day
• You think about hardware-software seams, what happens when someone physically attaches a device and the screen responds
• You have strong opinions about motion, spacing, hierarchy, and onboarding, and can articulate why
• You've built design teams before, even small ones, and people actively sought you out as a mentor
• You want to go early-stage again because you miss building from zero